IE University - Marketing Strategies

How do you search for your perfect university?Is it via internet, newspapers or tv?
Most of the future-students use the internet in order to find their preferred course and final university.
But how do these universities manage to get the attention of their future-students?
Their media representation and reputation is one of the fundamental keys of becoming a considered university. IE University recognizes the need of getting the future-student's attention through their website and internet-advertisement. But nonetheless their procedure still needs to be improved in order to achieve a better marketing strategy. Therefore I would suggest one idea that would be more sufficient to reach their future-students better:

Providing a well-organized and accessible forum on their website which offers a better insight into the university by presenting current student's opinions and experiences.
Thereby the future-students would be able to establish contact with the IE-Students and get to know their personal opinion. This social interaction would enable new students to rely on true opinions except on the university's advertisements and website. However, with this forum IE University would differentiate itself from other universities and achieve a successful strategy to attract a greater number of future-students.